The newest Batman made $66 million on the first day it opened despite no promotion at all. This figure includes the Thursday 9 PM midnight, 3 Am and 6AM shows according to Box Office Mojo. http://boxofficemojo.com/daily/chart/
9 Pm shows were added in LA (B/c it's midnight somewhere?) late in the game. One fan complaining that he should not be punished for planning early and buying midnight tickets. "I wanted to be the first to see it," he said seconds before this reporter beat him with a roll of quarters.