Reaching to the Choir

From travelling religous road-shows to Battlefield Earth, shilling to the service is nothing new. Part of Passion of the Christ's $370 million domestic gross came from "grass roots" marketing aimed at repeat viewings from church groups.

Now these groups can pay more. According to the AP wire, Sam's Club will offer 50-DVD "penance packs" of Passion of the Christ for $898. That's just $17.96 a Passion pop. Get your customized INSERT YOUR CHURCH'S NAME HERE video slipcases, then sell it back to the choir at $30 even.

Secular movies aimed at the "grass roots" market could also benefit with a 50-pack and customized slipcases. Yes, we're talking to you, Fahrenheit 9/11 and Day Without a Mexican.

- Media Yenta's Brother