Google Ad Sense made too much sense:
My friend from college's father died last month. He wrote about the last day with his father and how much he meant to him. I met his father a few times and knew my buddy always wanted his dad's approval and that he's dad was always beeming with pride when I saw them together. To read that his father called him out of the blue a month before his sudden death to tell him how much he loved him was amazing.
It was good to read that his entire family, including ex-wives and step parents were there bedside for his last moments.
The comment section was filled with readers of his blog and friends wishing him well and telling stories of their own loss. It was really touching to see people open up about their private pain like that. It gave them a chance to share this experience with someone.
Just before the comment section was a "Google Ads" banner with a link to sympathy cards. Way to go. The Google Ads is supposed to have some great spy like technology that can sense what the blog is about and then try to sell someone the reader would be interested in.